Built by someone who gets it

The Background

I'm Steve. I spent years at Google and Microsoft — not as an engineer, but as one of their highest-performing people in the room. I worked with some of the biggest brands in the country and built relationships that lasted a decade.

Then I set up my own tech consultancy, specialising in Google Workspace. I ran it for 11 years — scoping projects, selling solutions, delivering them, and supporting clients long after the deal was done. I led EMEA sales teams, structured early-stage businesses that needed to look credible fast, and helped founders figure out what to prioritise when everything felt urgent. I've worked closely with over 20 different businesses along the way.

What I Do Now

Now I build bespoke AI tools. Not for enterprises or boardrooms — for people who work alone and need practical help with the stuff that drains them. Off-the-shelf software makes you fit your business around how it works. I do the opposite — I build around you.

Why It Matters How You're Wired

I'm a verbal processor. I think out loud. I work in intense bursts. Spreadsheets make my eyes glaze over. Sound familiar? A lot of the people I work with are wired the same way — ADHD, dyslexic, or just wired differently.

I build tools that work with that, not against it. Neurodiversity isn't a problem to solve. It's the starting point for building something that actually fits.

If you've ever felt like you're forcing yourself to work in ways that don't match how your brain operates — spreadsheets when you think in voice notes, typed quotes when you work with your hands, systems designed for someone else's brain — that's exactly the problem I solve.

How I Work

I work with a small number of clients at a time. This isn't a scalability play. It's a quality decision. Your project gets proper attention — not rushed, not templated, not handed off to someone who doesn't know your context.

Every tool I build starts with understanding how you actually work, not how productivity gurus think you should work. Voice-first if you think out loud. Mobile-first if you're in the field. No spreadsheets if spreadsheets make you glaze over.

The tool gets built around your brain — not the other way round.